Viral Video for Guillermo Del Toro’s “The Strain”

television-tv-news-and-talkIf you record The Walking Dead for playback on your DVR so you can skip past those annoying commercials, then you might have missed the beginning of a viral campaign for Guillermo Del Toro’s The Strain. I know I did.

Well the viral video has since been posted online. Even after seeing this video, I don’t think too many, if not most, would have known what this was for. Interesting choice to make for what has to be some expensive TV advertising space.

Anyways, announced about two weeks ago that the FX Network has picked up The Strain for a 13-episode order. The series is based on the best-selling novels by director Guillermo del Toro and Chuck Hogan. The Strain is a thriller that focuses on Dr. Ephraim Goodweather (Corey Stoll), who heads a disease control unit in New York and is assigned to investigate a viral outbreak with connections to “an ancient and evil strain of vampirism” that threatens humanity.

The Strain will premiere in July 2014 with a 13-episode first season on the FX Network.

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