Toy Fair 2016: Diamond Select Toys

It’s clear that Diamond Select Toys has figured out a problem that has plagued the action figure industry for the last two decades; how do you incorporate playset / diorama type environments into an action figure line? Starting with their Ghostbusters Select figures, DST is giving collectors the option of purchasing deluxe figures with pieces that can fit together to form a diorama from the rooftop scene in the movie or regular edition figures sans the display pieces at a lower price point. It’s a great solution, which Diamond Select Toys will continue with into their Muppets Select figures and their Avengers Select figures, as well. The Ghostbusters rooftop scene is simply stunning and when I explained it was a collect and connect type concept to fellow collectors at Toy Fair they were pleasantly surprised, considering it looked like a marketing piece typically seen at Toy Fair and not something you’d expect to be able to purchase for your own collection. Besides the Select line of figures, Diamond Select’s Minimates line continues to grow with new Aliens, Marvel, DC and Muppets minis, as well as the larger Minimates meets vinyls line dubbed Vinimates.

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  • SS21O

    Diamond Select Ghostbusters are on my “top 10 most excited” list

    • That rooftop scene is just amazing. I hope it serves as a lesson to other companies who say something like this can’t be done.