StarWars.com has announced that a wide range merchandise for Star Wars: The Force Awakens including toys and collectibles, books and comics, and apparel and lifestyle accessories will be available beginning at midnight on September 4. The midnight opening at selected retailers means the return of midnight madness–first held for the opening of The Phantom Menace in 1999–an event popular among the rabid action figure collectors.
The official Star Wars site also revealed the packaging for Star Wars: The Force Awakens. The black and red design has a sith theme and features The Force Awakens villain, Kylo Ren.
The launch of The Force Awakens merchandise in September comes four months before the movie’s opening in theaters on December 18, but in time for the shopping heavy back-to-school season.