IAmElemental Announces Series 2/Wisdom, Pre-Orders Open Feb. 12


As we get closer to the 2016 New York Toy Fair, we will be getting more and more great announcements from our favorite toy companies. One such company, IAmElemental, made their pre-Toy Fair announcement today with the upcoming pre-orders for Series 2/Wisdom. This follows the incredible success of Series 1/Courage and if you are familiar with them, then you know that this new series are going to be something to look out for. The Series 2/Wisdom lineup will be unveiled at Toy Fair during Feb. 13–16. We will be there to bring you this look at the figures, so be sure to check back then!

IAmElemental to Reveal New Female Action Figures at Toy Fair NY

NEW YORK – January 21, 2016 – IAmElemental (http://www.IAmElemental.com), creators of the first female action figures designed specifically for children, will reveal the company’s newest collection, Series 2/Wisdom, at Booth #5853 at the North American International Toy Fair on February 13-16, 2016.

Suitable for ages 4+, Series 2/Wisdom is a collection of seven 4” articulated action figures based on the “Elements of Power – superpowers that already exist inside each one of us,” said Julie Kerwin, IAmElemental’s Chief Elemental Officer. “Our first figures, Series 1/Courage, were modeled on Joan of Arc. Our muse for Series 2/Wisdom is an inspiring woman, recognized in history as not only a pioneer in STEM learning, but also a polymath – a great thinker on a variety of subjects. We look forward to revealing our muse and her Wisdom Warriors at Toy Fair.”

The design of Series 2/Wisdom continues in IAmElemental’s tradition of providing a strong, healthy female figure, drawing inspiration from ancient warriors as well as modern superheroes. IAmElemental will begin accepting pre-orders at www.IAmElemental.com for Series 2/Wisdom on February 12, 2016, with shipping anticipated in August 2016 to pre-order customers, specialty and online toy retailers. Individual figures will be available at MSRP $10.99 and complete sets at MSRP $69.99.

INTERVIEW REQUESTS: To arrange an interview with Kerwin, please contact Angelica Carey at (917) 691-5334 or ac@ac-ink.com. Press materials are available for download at http://www.iamelemental.com/press/.


About IAmElemental: New York City-based IAmElemental is a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!). IAmElemental envisions kids as the creators of a play experience in which they are the active agents in a story of their own design. Founded in 2013, the company launched Series 1/Courage via Kickstarter. “If you give a girl a different toy, she will tell a different story”; “Play with power”; “It’s character, not characters”; “Shared, everyone’s powers grow stronger”; and “We have superpowers. Want some?” are trademarks of IAmElemental. For more information, visit http://www.IAmElemental.com or call (800) 274-8282.

Advertisement ▼