Star Wars alum Billy Dee Williams, who played swindler-turned-ally Lando Calrissian in The Empire Strikes Back and Return of the Jedi, is returning as the spokesman for Colt 45 malt liquor.
Williams, who first served as the brand’s face from 1986-1991, made its tagline “it works every time” notorious thanks to his confidently cool aura. The 78-year-old’s affiliation with Colt 45 has become lore among Star Wars fans, spawning a variety of spoof t-shirts, artwork and memorabilia featuring the actor’s debonair alter-ego Lando Calrissian promoting the beverage–or a variation of.
Williams has been long-rumored to be reprising his role as Lando Calrissian in Disney’s Star Wars sequel trilogy, despite being left our of Star Wars: The Force Awakens. He recently appeared in the Disney XD animated series Star Wars Rebels voicing Lando in a cameo role.